Write a Radio Ad.

 
     
 

Choose a product you love (within reasonable limits!). Write a two-and-a-half minute radio ad. for that product. You should include a narrator, and at least two other voices in your ad.

You should define your target audience for the ad.: for example, men 18-45 interested in sports or fashion-conscious women aged 18 -35.

Remember that ads. often sell a product indirectly. Instead they sell the consumer a new lifestyle, a new group of friends, a new partner, or a promise of social, cultural or workplace prestige as a result of buying the product.

Be as creative as you can and be ready to perform your ad. to the class.

Use the linear screenplay format to write your script.

 
     
     
 

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Lesley Smith
Spring 2001

New Century College
in the
College of Arts and Sciences
George Mason University